According to Football Insider, Arsenal currently earns just £4 million per year on a pro-rata basis from the stadium naming rights component of their deal with Emirates.
That is well below the benchmark for a club of Arsenal’s stature, with Man City’s agreement with Etihad worth around £20 million per year and Tottenham looking to sign a £25 million-per-year deal.
The figures, which do not include the club’s front-of-shirt deal with the UAE-based airline, were provided to Football Insider by a reputable data-gathering firm that specializes in the sports commercial industry.
The yearly fee of £4 million represents a £1.2 million increase over the deal struck with Emirates when Arsenal first moved into their 60,260-seater stadium in 2006.
At its current rate, the deal has failed to keep up with inflation – £2.8m in 2006 is worth £4.3m in 2022.
According to the terms of the last naming rights renewal deal in 2012, the North London arena will be known as the Emirates Stadium until at least 2028.
Arsenal has received around £40m per year in total from Emirates since the last front-of-shirt deal, which runs until the end of the 2024-25 campaign, was announced in 2018.
But that includes a front-of-shirt, naming rights, training kit sponsorship, and various other privileges such as the branding for the pre-season Emirates Cup tournament.
For context, Man City earn £67.5m per year from Etihad for naming rights and front-of-shirt alone, while their training kit deal with OKX is worth another £20m annually.
Tottenham meanwhile will earn £62.5m-a-year across the same three channels if they are successful in securing a £25m-a-year stadium deal.
The Gunners’ association with Emirates is now the longest-existing sponsorship relationship in football.
The club had the lowest commercial revenue of the so-called Big Six in the last recorded financial year, although hopes of a long-awaited title challenge in 2021-22 will likely translate to improved income in this department.
Leave a Reply