Uefa will insist on having unbranded stadiums at Euro 2028 and have no plans to make an exception for the Tottenham Hotspur Stadium, Football Insider has learned.
Spurs have been on the hunt for a naming rights partner since before the 62,850-seater best-in-class arena opened in April 2019.
They have courted the likes of Google and Amazon in the hopes of landing a deal that will likely be worth in excess of £ 200 million over a 10-year-plus contract.
The stadium is one of 10 included in the UK and Ireland’s bid to host Euro 2028, which was announced last Wednesday (12 April) and is expected to be approved in September.
The Etihad Stadium will be known as the City of Manchester Stadium and the Aviva Stadium as Dublin Arena for the duration of the tournament.
But Spurs, who fully expect to have agreed to a naming rights deal well in advance of 2028, has shown less willingness to compromise.
The stadium is listed as the Tottenham Hotspur Stadium in the material supporting the bid, and it is understood that there has been no resolution at this stage.
It is likely, however, that Spurs will have to accept that their eventual naming rights partner will be forced to forgo the branding privileges between June and July of 2028.
The North Londoners’ stadium has been a huge money-maker even without a naming rights deal up until this point.
They now expect to earn around £100m per year in matchday revenue, second only to Man United in the Premier League.
Their takings are bolstered by the deal with the NFL and the recently-struck agreement with Formula One among other commercial arrangements.
