Man City has appointed a new commercial tsar tasked with sourcing new sponsorship deals in a key market, sources have told Football Insider.
The new recruit will head up the EMEA – Europe, the Middle East, and Africa – department and will report to both Man City and its parent company City Football Group.
The multi-club network does not currently have an outpost in Africa or the Middle East but does have an abundance of location-specific commercial interests, particularly in the latter territory.
Man City boasted staggering commercial revenue of £ 309.4 million in 2021-22, a figure which accounted for over half of their total turnover.
The income from sponsorship and merchandise at City Football Group in 2020-21, the most recent fiscal year recorded, was £307.3m.
When the club discloses its books for 2021-22, a time that saw a number of historic sponsorship deals struck as well as the resumption of pre-pandemic levels of goods sales, that figure is expected to skyrocket.
There have been recent changes at the top of the City Football Group hierarchy, with the Silver Lake group increasing its interest at the expense of China Media Capital.
The development, which was exclusively revealed by Football Insider, means that CMC now owns only 1% of the company, with Abu Dhabi and Silver Lake owning 81% and 18%, respectively.
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